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Beauty News: Makeup's Biggest Weekend Is Almost Here! Toronto IMATS!

This is one makeup event I look forward to all year! It's hard to believe that one year has gone by already. In case you aren't hanging with the cool kids, makeup's biggest event is almost here! The International Makeup Show (IMATS) will be coming to Toronto on November 6 and 7. It's a must-attend event for industry professionals but definitely welcomes anyone who LOVES makeup!

Besides the copious amounts of makeup and makeup accessories that will be available, I love going and meeting up with my fellow beauty lovers. Be on the lookout for a group of us Toronto Beauty Bloggers (TBB) perusing the booths and shopping (check the TBB blog to see when meet-up times and locations are)! You will also have access to many top industry experts that you can meet and chat with as well as seminars and workshops.

I had a Twitter convo with makeup artist, Naomi from StylEyes, about how I decide what products to stock in my kit. I usually buy products only when I'm low or if it's something I don't have and absolutely need/want. I definitely depend on makeup artist reviews before making a purchase. With an event like IMATS, there is a temptation to go a little crazy so my advice is to make a list and stick with it. And if you're shopping with a group of friends like I will be, try not to get swayed into buying products you don't need. Here is what I'll be stocking up on:

Face atelier Ultra Foundation Pro ($32 CAD): This is the one foundation line I use on my clients 98% of the time. I always have brides coming back and asking me what foundation I used on their wedding day. What my clients love? Flawless, luminous coverage without the heavy feel. Click here to see my reviews of Face atelier Cosmetics.

Embroylisse 24 Hour Miracle Cream ($25 USD): You'll see this dream cream in most makeup artist's kits. Love this stuff and so do my clients! I need an extra one to use on myself! I've been using this lately now that the weather is getting drier. Click here to see my reviews of Embroylisse.

CoverFX Conceal FX ($27 CAD): I only have one shade but want to collect the rest for my kit! Gives full coverage, HD ready, and covers all your imperfections. Plus, it's water-resistant and fits easily into any kit or makeup bag. Click here to see my review of CoverFX Conceal FX.

Kett Sett Powder ($22 USD): What setting powder to use was also a topic that came up on Twitter. Kett Sett Powder has been on my wish list for so long and yet it has never landed in my kit. I've been using my trusted M.A.C. Blot Powders over the years but one of my shades was swiped over the summer during a wedding gig. Accident of course! Good excuse to pick this one up.

Also on the list are disposable mascara wands and maybe one or two brushes (my brush collection is pretty stocked though). Have you tried any of these products? What will you be picking up at IMATS?

I look forward to seeing familiar faces and meeting new ones! Stay tuned for my highlights of this year's IMATS! To read past highlights of Toronto IMATS click here.

For more information on location, dates, tickets and keynote speakers visit www.imatsshow.com/toronto/toronto_index.php.

Makeup Artist Corner: Cargo Goes Blu_Ray!

Designed for makeup artists working in high-definition film, Cargo has created The blu_ray Collection. Product description:

"These products are ideal for filming, photography, bridal makeup, special events and even everyday wear. The product features photochromatic pigments, optical blurring, hyaluronic spheres, ingredients which provide polish and coverage while looking natural."

The collection includes: blu_ray High Definition Mattifier, Pressed Powder, Blush/Highlighter, Mascara, and Gloss palette of 4. At Sephora you can purchase them separately or purchase the whole collection for $59 (CAD)!

If you are a makeup artist then you know how important it is to achieve flawless skin without piling a lot of product on. There are only handful of makeup lines that are specifically for HD film and Cargo is probably the first "consumer" brand that has come out with a collection of HD products. While Cargo may be the first to launch HD products at a consumer level, makeup lines have been refining their formulations over the years so achieving a flawless finish without a lot of makeup is nothing new. I'm curious to see the difference, if any, between Cargo's new line and non-HD makeup (apparently the line was sent to several artists working in high-def to make sure it would perform as it should). Seriously though, is it really necessary to have HD mascara and gloss? A lot of makeup artists anyways use a fine mascara comb to get rid of clumps and there are so many glosses with different formulations now. The shimmer in glosses isn't like way back in the day when the glitter particles were huge. I think I'd be more inclined to buy the whole line if Cargo had created a foundation because that's where the real difference would be. In television, thick pancake makeup is usually used to disguise imperfections and in HD tv is very noticeable.

If you're wondering about the future of HD, it's here to stay. According to an article on Canada.com, "unit sales of HD camcorders worldwide are expected to rocket fivefold to 11 million between now and 2011," according to market researcher IDC. If you think you won't be in HD anytime soon, your time will come soon enough! As much as I love watching the awesome colour quality of HD, I do not want to see my flaws in HD! lol If Cargo's line promises to do what it says, I'll be one happy consumer and makeup artist! I'm sure if the line does well they will keep adding more to the line. The collection may seem gimmicky but I'm all about products that make my skin look better and my job a lot easier! I'll hopefully test it out this week and if all goes well make a purchase! If anyone else tries the line I'd love to hear your feedback! Happy shopping!

Other lines that carry HD products:
Dior's High Definition Serum Foundation - coming out February
Kett Cosmetics
Colour Basis
Temptu
Smashbox High Definition Healthy FX Foundation