IMATS Toronto 2011 Part 2: The Experience
Like many makeup junkies, I look forward to IMATS like it's Christmas. For a makeup artist and anyone who is interested in makeup and artistry, IMATS is makeup playground. It's the perfect opportunity to build your kit if you're just starting out or to replenish things like sponges, wands and other accessories. It's also a great event to score some amazing deals on foundations. I always stock up on foundations because the prices and packages are usually phenomenal. IMATS also hosts an amazing line up of key speakers where you can learn a thing or two from top industry artists. You'll also see models walking around painted in the most fantastical and eye popping designs.
Crazy right? I love it! This makeup artist from Make Up For Ever is amazing!
Nigel's had 15 lashes for $20, cheaper sponges, and mascara wands plus the ZPalette was $4 cheaper than at Alcone's!
And of course there are the amazing vendors which keep getting better and better each year. The vendors that do really well are the ones that offer amazing discounts and promotions. I'm always surprised at brands that offer wimpy discounts or no promotions at all. I also found that you really have to comparison shop before purchasing. I was really disappointed that I purchased sponges and brushes from Crown when Nigel Beauty Emporium and bdellium were offering much better prices.
Another reason to attend is to meet up with other makeup artists and beauty bloggers so if you run into any don't be afraid to say "hi". My friend and I attended the show in the afternoon so I sadly missed out on seeing some of my blogger friends. But I did run into Arianne (The Glitter Geek), Anjali (Rock That Look), and Naomi (Styleyes). I was talking to someone else about how the blogger presence didn't seem that big this year, but maybe that's because we were all dispersed or came at different times. It would have definitely felt weird if I didn't see a single blogger.
I love meeting new vendors. I snapped a photo with Edward from bdellium tools. Edward and his business partner (forgot his name) were such nice guys and very helpful. I'm really excited about my brushes and look forward to seeing them again next year! I'm thinking of selling some of my current brushes and stocking my kit with bdellium! I know their Maestro line is a tad better because of the nickle-plated brass ferrule (lasts longer), but I adore the yellow handles! Maybe I'm just bored of all black - shocking!
It felt kind of odd not buying anything from Face Atelier this year even though I wanted to pick up their new Facade lip and cheek stain. I swore I would not get any colour cosmetics and I'm glad I stuck to my plan! But I still had to stop by the booth to see my girl, Eunique, working her magic!
This is the MUFE booth later in the day. The crowd around them finally died down!
I love their Aqua Creams and wanted to pick up a few more, but I restrained myself. I'm not in total need of any, but wanted to pick up a few of the lip/cheek shades for my bridal kit. These work amazing in the humid heat!
These are the gorgeous founders and creators of my new favourite faux lash brand, Velour Lashes. Mabel and Angela were absolutely sweet! If you have a friend that loves faux lashes as much as you do, these mink fur lovelies make a perfect gift for the holiday. Or better yet, splurge on a pair (or two) for yourself!
This year, it was all about the shopping for me and my friend. With two kids each, it's hard for us mamas to get out and shop! I've made a promise to myself that next year I will do much less shopping and go to all the seminars and workshops. I usually miss out because I'm too busy shopping! Thank you to Makeup Artist Magazine for putting on another terrific IMATS! Until next year!
Check out more IMATS posts from these blogs! If you missed my IMATS haul click this link!
